Introduction to POS loyalty and gift cards

Brightpearl POS is enriched with loyalty and gift cards functionality. In addition to the existing POS feature set, your customers can buy and spend gift cards, enroll into loyalty programs, earn points and redeem points to pay for their purchases.

Your customers can also earn points from online sales channels (BigCommerce and Magento, please see below). The loyalty and gift cards integration enables you to produce and distribute promotional codes and vouchers for your online sales, too.

Due to the wide variations in both the loyalty models that businesses operate and the rules by which points can be earned and redeemed by a customer, Brightpearl has partnered with a dedicated loyalty solution, Voucherify.

The integrations and related functionality for loyalty and gift cards already available for POS and eCommerce channels in this first phase are as per below.

More phases will follow, such as adding Shopify to the list of supported eCommerce integrations.

First order channel Next order channel - enrollment Loyalty points earned
BigCommerce/Magento

POS

After enrolling in POS
POS POS After enrolling in POS
BigCommerce/Magento BigCommerce/Magento Customer must be enrolled by merchant in Voucherify
POS BigCommerce/Magento Voucherify does not merge points, merchant needs to perform it manually

 

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