In Brightpearl Retail Analytics, the filter options can be found at the top of each dashboard. The available filters vary depending on the metrics displayed in each dashboard.
- Channel Type
Filter by either 'Paid' or 'Non-Paid' marketing channels.
- Channel Group
Choose to display results for a particular group of marketing channels:
Filter by a specific marketing channel.
This filter is only available in the Paid Search and Paid Social dashboards. It allows you to filter by your Google Ads and Facebook campaigns.
The store filter is used to filter by the Brightpearl sales channel.
For order-related metrics such as revenue and average order value (AOV), the country filter relates to the order's shipping address.
For traffic-related metrics such as sessions, this is the country captured by Google Analytics.
Use this filter to show metrics related to a specific product category. This filter uses reporting categories from the product record in Brightpearl, so ensure you have these set up correctly.