Amazon VTR changes

What is changing?

Starting April 2021, Amazon makes Valid Tracking Rate (VTR) performance metric requirements mandatory. Which means that Amazon will start validating tracking IDs based on the carrier selected when merchants confirm shipments.  

How does it work now? 

Currently, Brightpearl takes the "shipping method" value from the GON and presents it to Amazon as “Carrier”.  Read more about how shipping updates are sent to Amazon today here

With this change, Amazon will require the carrier name sent from Brightpearl to be an exact match to one in their list, rather than being freely named.

What’s the solution?

For this reason, our team is working on adding an ability to set up a carrier for your shipping method in Brightpearl to provide you with greater flexibility. We are adding a new ‘Carrier’ field to the “Add shipping method” and “Edit shipping method” entities.

When will it be implemented? 

Stay tuned for more detailed updates in the coming weeks. 

What action do I need to take now?

There is no action required from you today. Brightpearl will continue sending “Other” as a carrier until we implement the change. 

We recommend monitoring your Seller Central VTR metric in the following weeks; please let us know if your VTR score is negatively affected by "Other" as a Carrier name for shipping updates. We are working as fast as possible in order to provide you with an appropriate solution. 

What’s next?

We will follow up with a detailed email instructing how to set up a carrier in Brightpearl once we have the change ready and out for all customers. 


What is VTR?

Valid Tracking Rate (VTR) - measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. 

When will this change take effect?

  • This change applies to the UK, Germany, France, Italy, and Spain marketplaces starting April 19th, 2021.
  • This change applies to the US, Canada and Mexico marketplaces starting May 3rd, 2021.

What is the requirement? 

Sellers must maintain a VTR greater than or equal to 95%. A VTR below 95% in a product category can result in restrictions on your ability to sell non-FBA (Fulfillment by Amazon) items within that category. 

What happens if sellers do not reach 95% VTR? 

In case sellers do not provide 95% VTR as required by the policy, all non-Prime Merchant Fulfilled Network offers in the impacted category will be suspended.

Does VTR apply to FBA orders?

No, VTR only applies to seller-fulfilled orders

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