Listing on eBay - Publishing New Listings

This guide explains how eBay listing publishing works and details the steps you need to take in order to successfully publish your listings to eBay from Brightpearl.

How does it work?

To help make listing new products on eBay quick and easy Brightpearl uses profiles. Profiles store preset details that can be used time and time again for creating listings rather than requiring you to manually input the same information each time. Many different profiles can be created and saved for listing different types of products. All the details defined by these profiles can be edited per listing before publishing them on eBay to account for differences in products.

There are two types of profile that you will need to define before beginning to list on eBay from Brightpearl, and an optional third:

  • Listing profile
    This defines the specifics for the listing including which site the item is listed on, which category it should be in, the variant details that are used, the returns policy and payment methods.
  • Shipping profile
    This defines the shipping methods, charges and locations that will be available on listings created using the profile.
  • Description template (optional)
    This defines the description design and content displayed in the description area of the eBay listing.

Once you have defined your profiles you are ready to start creating draft listings.

Listing can be done one-by-one or in batches. But the items will always go through the following process before being listed as live on eBay:

eBay listing process flow

Understanding listing statuses:

  • Incomplete
    An incomplete listing means it has failed validation against the minimum requirements defined by eBay.
  • Draft
    This is a listing which has passed validation with eBay and can be published when you are ready to do so.
  • Live
    This is a listing which is currently active on eBay. This can be seen when the listing has been published from Brightpearl or where the product product has been connected to an existing listing on eBay. Note that any future changes to a listing will need to be made directly on the listing in Brightpearl and not on the profile that was originally used.

Validation rules

In order for a listing to be accepted by eBay it must comply with minimum requirements set by eBay, such as:

  • A description has been provided
  • The condition has been stated
  • The item specifics required for the category have been provided
  • The shipping method is valid for the location
  • A shipping cost is provided where the shipping method requires it
  • PayPal is available as a payment method
  • The PayPal email address provided is linked to a PayPal account
  • The product is currently available (there is an on-hand quantity in Brightpearl)

If the listing fails on any eBay validation rules a message will be displayed in Brightpearl. You will need to edit the listing and re-save in order to re-validate. A successful validation will result in a draft listing.

Listing variants

It is possible to create a variant listing from Brightpearl where the eBay category allows it. The variants must exist as a product group where each product has been assigned options and option values.

Each different variant in the eBay listing is connected to the relevant product in Brightpearl for managing inventory and prices.

If additional variants are added to a group at a later date/time they can easily be added to an the existing listing.

Variation mapping

When an eBay category which supports variants is selected within the listing profile you will be given the opportunity to create variation mapping. This allows Brightpearl options and option values to be mapped to an eBay recommended variation detail or to use a custom name when creating the listing. If no variation mapping is defined against the listing profile the eBay listing variation details will default to the name of the Brightpearl product option and option values.

eBay variation mapping

One product option can be selected in the “Show variation” field - this option will be used for choosing when to show different images for each option. For example when listing T-shirts which come in different sizes and colors it would be preferable to have an image for each different color rather than per size, so “color” is selected.

Why use eBay recommended values?

The recommended options values provided by eBay enable customers to browse and filter the results using the drill-down menu on the left-hand side of the website. For example:

eBay search drill down

Listing bundles

It is possible to create a listing using a Brightpearl bundle.

When a bundle is listed it creates a single listing which is connected to the bundle record in Brightpearl. When the item sells on eBay the order in Brightpearl will add all items within the bundle record.

Inventory management

Inventory sync can be activated on the eBay account setup in Brightpearl. When activated the listing availability will be defined by the listing profile (can be changed per listing) as either:

  • The on-hand inventory level in Brightpearl
    The on-hand quantity at the warehouse(s) selected on the eBay account setup in Brightpearl will be used as the availability for the new listing. As the on-hand level changes in Brightpearl the listing will also be updated.
  • The limited quantity defined for the listing
    The availability will never show as more than the limited amount specified. As long as the Brightpearl on-hand remains at or above the maximum limit the availability will not change on the listing. However, if the Brightpearl on-hand falls below the maximum quantity defined for the listing the availability will begin to fall.
  • Minimum quantity defined for the listing
    If this is defined the listing availability will never fall below the value entered. It can be used along with either of the previous two settings, allowing the listing to display more than the minimum.

Availability of individual items

When listing a single product it must be available in on-hand inventory in Brightpearl. When the eBay listing has no more items available it will end.

Availability of variants

When listing variants at least one of them must have an on-hand quantity. If the current on-hand quantity for some of the variants is zero in Brightpearl the following warning will be displayed:

eBay variant no stock warning

The item will be included on the listing but not visible on eBay, since eBay will not allow out of stock items to sell. However, when the item becomes available in Brightpearl it will automatically be made visible on the eBay listing (when auto-relist is activated on the eBay account setup).

As long as at one of the variants has an on-hand quantity at any point in time, the listing will remain active for the full duration set for the listing (e.g. 30 days). As items become unavailable they will be hidden, but when they come back into stock they will be made visible (when auto-relist is activated on the eBay account set up).

If all variants on the listing have zero available the listing will be ended.

Availability of bundles

Since bundles in Brightpearl are non-stock tracked the on-hand quantity is considered to be the theoretical availability based on the on-hand of items within the bundle. When listing a bundle this theoretical availability it used as the on-hand, whilst still respecting any limitation set for the listing.

For Brightpearl to manage the availability of the listing going forward stock tracking of bundles must be activated on the eBay account set up in Brightpearl.

Price management

Price sync can be activated on the eBay account setup in Brightpearl. The price list automatically used for a new listing is set against the listing profile (can be changed per listing), or where one isn’t set it will be taken from the eBay account. The price list should always be in the relevant currency for the country in which the listing is being created.

When activated the listing prices will be updated if the product prices on the relevant price list are changed in Brightpearl (excludes auctions).

International listing & prices

Profiles can be used to list items internationally in two ways:

  • Passive listing
    When passive listing the listing profile should be set to use the eBay site the account is registered in. The shipping profile used should be for the site on which the item is listed but offer international shipping methods for the relevant locations.
  • Active listing
    When actively listing the listing profile should be set to use the eBay site on which the items should be directly listed. The price list selected on the profile should be in the correct currency for the site on which the items is being listed. The shipping profile used should be for the same site as the listing profile. The shipping profile should offer domestic shipping methods for the country the item is being actively listed on. International shipping can be added and countries excluded if the listing is to be visible on any other eBay site (i.e. passively listed).

Related how to guides - Listing on eBay/publishing

How to create a listing profile

A listing profile is used to define the specifics for a new eBay listing, including which site the item is listed on, which category it should be listed in, the variant details that are used, the returns policy and payment methods. All of these details can be amended per listing or batches of listings before or after publishing them to eBay.

  1. Go to Settings > Brightpearl Apps > eBay .
  2. Select the Listing profiles tab.
  3. Click the Add listing profile button.
  4. Select the eBay site that listings will be placed on when using this listing profile - this doesn’t have to be the same as the site your eBay account is registered with.
  5. Select the country where your business is based, this can be different from the eBay site country.b
  6. Enter the location of the inventory you are selling - this defaults to the city and zipcode of the warehouse ID 2.
  7. Complete the following sections before saving the profile:

Note : All of the following listing details can be amended per listing prior to publishing on eBay.

1. Returns

Specify whether returns are accepted or not, whether the costs will be covered by the seller or must be covered by the buyer. Use the space provided to provide for explanation around returns for example, how and where items should be returned.

eBay listing profile returns

2. Payment

A PayPal account is required for listing on eBay, as this informs eBay how your buyers will pay you. Enter your PayPal account details and select any other payment methods accepted for listings created using this profile.

Select the default price list to be used - it should be the same currency as the eBay site for which this listing profile is created.

eBay listing profile payment

3. Select a category

Select the eBay categories that items will be listed in when using this profile (max 2).

eBay listing profile category

4. Listing

Themes can be selected to give your listing description some interest (not currently previewable).

Listing limits can be applied to enable the maximum number of listings to be created where eBay has applied listing restrictions on your account.

Note : Limited quantities will ont be applied to variant listings.

eBay listing profile listing

5 Variation mapping (optional)

This section is only available where the eBay category supports variation listing.

If product groups are being listed as variants first select which option should be used to apply separate images, for example, if items are available in different colors each may have its own image.

eBay listing profile variation image

Next Brightpearl options can be selected for mapping.

Variation mapping is not required but can be a good idea where the option and option values in Brightpearl aren’t necessarily details a customer might search for. For example, a product might be described as the color cranberry, but how likely is a customer to search on cranberry? In this case cranberry can be mapped to the eBay recommended value of “Red”.

Option values can be mapped to a custom value or to an eBay recommended one. eBay recommended values are used for filtering search results and will ensure your listing is included in those results.

eBay listing profile variation mapping

Where variation mapping has not been completed the Brightpearl product option and option values will be used by default.

6. Item specifics

Item specifics are used to give as much information about the products as possible to help customers find the listing. These can also be added and amended on each listing prior to publishing. Any details which are specifically required by eBay which have not been added will be highlighted against individual listings.

Item specifics can be added in several ways:

  • Populate from Products (brands only)
  • Select the eBay recommended value
  • Enter a custom value

eBay listing profile item specifics

Name & save

Enter a name for the profile so that you can recognize when to use it.

Setting the profile as default will mean that it is automatically selected in the listing select field when products are selected for publishing to eBay - useful where a profile is regularly used. A different profile can easily be selected before continuing with the listing process if required.

eBay listing profile name

How to create a shipping profile

A shipping profile is used to define the shipping methods, charges and locations that will be available on listings created using the profile. All of these details can be amended per listing or batches of listings before or after publishing them to eBay.

  1. Go to Settings > Brightpearl Apps > eBay .
  2. Select the Shipping profiles tab.
  3. Click the Add shipping profile button.
  4. Select the country the product will be listed on . This is considered the domestic shipping destination.
  5. Specify the number of days it will take to dispatch the item after receiving cleared payment.
  6. Add domestic shipping methods and costs. These methods are valid in the country selected above for delivery to locations within that country.
  7. Add international shipping methods and costs. These methods are valid in the country selected above for delivery to locations outside that country.
  8. If any locations should be excluded from international shipping select them in the drop-down menu.
  9. Give the profile a name (50 characters max.) and save.

eBay shipping profile

How to create an eBay description template

Description templates allow multiple description layouts and designs to be saved and used for listing any product on eBay. These templates can include images such as product images or logos and use "tags" to dynamically display data from the Brightpearl product and listing. This means a single description template can be used across multiple listings but display unique product data each time.

When you create a description template in Brightpearl you will need to understand a bit about html.  If you want more complicated designs you should contact a developer as we are not able to support custom design work.

  1. Go to Settings > Brightpearl apps > eBay .
  2. Select the Descriptions template tab .
  3. Click the Add description template button.
  4. Enter a name for the template and then being entering your content as html.
  5. To add a tag place the cursor where it is to be added and then select it from the list to add the field. Listing template tags are used to insert fields which can pull in data from the product or listing.  You can learn more about template tags below
  6. Click the Submit button to save the template.

eBay description template

Using listing template tags

Listing template tags allow you to add points at which data from the product record should be entered, a bit like using MailMerge fields or Widgets in Brightpearl templates. This means that you can create a single listing description template which can be used across multiple products and always display the relevant product information.

Tags are added differently depending on the depth of the data, for example, data may be within a custom field but that custom field is within a particular product so you'll need to specify that the data is in a product and then in a custom field. The language used for entering these tags is commonly known as Mustache.

The tables below display each of the standard tags available for use and how to use them. Note that tags are placed into groups:

Item tags

Item tags will display information pulled directly from the eBay listing in Brightpearl. These tags represent details which can be recorded against every eBay listing, some of which are required and others which are optional. If a tag is used in the template but no data exists on the listing it will simply appear blank in the eBay listing description.

To add one of these tags into the template place the cursor in the content box and select it from the drop-down menu.

This is a complete list of the item tags that are available for every eBay listing:

Tag name Tag Description
ID {{id}} Displays the eBay listing ID, as provided by eBay, therefore only available for preview once the listing is published/live.
Name {{name}} Displays the eBay listing name, as displayed on the eBay listing "item details" in Brightpearl.
SKU {{sku}} Displays the product SKU.
EAN {{ean}} Displays the item EAN, as seen on the eBay listing "item details" in Brightpearl.
MPN {{mpn}} Displays the item MPN, as seen on the eBay listing "item details" in Brightpearl.
ISBN {{isbn}} Displays the item ISBN, as seen on the eBay listing "item details" in Brightpearl.
Brand {{brand}} Displays the item brand, as seen on the eBay listing "item details" in Brightpearl.
Condition {{condition}} Displays the item condition, as seen on the eBay listing "item details" in Brightpearl.
Returns policy {{returns_policy}} Displays the item return policy text, as seen on the eBay listing "shipping and returns" details in Brightpearl.
Location {{display_location}} Displays the location of the item, as seen on the eBay listing "item details" in Brightpearl.
Price {{price}} Displays the item price, as seen on the Brightpearl price list chosen in the "listing" details in Brightpearl.
Currency {{currency}} Displays the price list currency (always matches the site currency), e.g.. "GBP" or "USD", as displayed on the eBay listing "listing" details in Brightpearl, e.g. "GBP" or "USD".
URL {{url}} Displays the eBay item URL, as provided by eBay, therefore only available for preview once the listing is published/live.

Variation tags

These tags will display information pulled directly from the variants in the eBay listing. These tags represent details which should be recorded on every variant on a listing so should never be blank. See also variation specific tags for those details which are specific to individual listings, such as color, size or material.

Where a variation tag is used in the description it will list each value from every variant included in the listing. For example, a listing for t-shirts of various colors, say red, green and blue, are sold for $19.99 each, if "price" is included in the template it will display "19.99 19.99 19.99", once for each variant.

To ensure the detail is pulled from the variant (since a tag name can be duplicated across multiple tag groups) these tags must be entered between an "open variation section" tag and a "close variation section" tag, for example, to add "price" it must be entered into the template as follows:

{{#variation}} {{price}} {{/variation}}

Add these tags by placing the cursor in the content text area then selecting the opening tag, then the detail tag and finishing with the closing tag from the drop-down menu.

Using these tags will list the detail from all variants in the group, for example 3 SKUs "TSHRT13_R TSHRT13_G TSHRT13_B".

To display a specific variant detail enter the number of the variant in the opening and closing tags:

{{#variation_1}} {{sku}} {{/variation_1}}

{{#variation_2}} {{sku}} {{/variation_2}}

{{#variation_3}} {{sku}} {{/variation_3}}

...

{{#variation_n}} {{sku}} {{/variation_n}}

Products are always numbered in sequential order based on the product ID and always starting from number 1. For example:

Product ID Product name Variant number
1011 T-shirt - Red 1
1015 T-shirt - Blue 3
1012 T-shirt - Green 2

This is a complete list of the variant tags that are available for every eBay listing.

Tag name Tag Description
Open variation section {{#variation}}

All variation tags must be entered between these tags to indicate that the data should be pulled from variants.

When these tags are used all variations are displayed.

Close variation section {{/variation}}
Open variation section {{#variation_n}}

Where n is the variant number, starting from 1 for each group. Products are numbered in order of product ID.

Using these tags will display the detail unique to that variant.

Close variation section {{/variation_n}}
SKU {{sku}} Displays the variant SKU.
Price {{price}} Displays the variant price, as displayed on the eBay listing "variations" details in Brightpearl.
Currency {{currency}} Displays price list currency (always matches the site currency), as displayed on the eBay listing "listing" details in Brightpearl, e.g. "GBP" or "USD".

Product tags

These tags will display information from the "item details" as displayed on the listing in Brightpearl. These tags represent details which can be recorded against every Brightpearl product, some of which are required and others which are optional. If a product tag is used in the template but no data exists on the product it will simply appear blank in the eBay listing description.

To ensure the detail is pulled from the "item details" section of the listing (since a tag name can be duplicated across multiple tag groups) these tags must be entered between an "open product section" tag and a "close product section" tag, for example, to add "SKU" it must be entered into the template as follows:

{{#product}} {{sku}} {{/product}}

If you wish to pull product details for variant products opening and closing "variation section" tags will also be required:

{{#variation}} {{#product}} {{sku}} {{/product}} {{/variation}}

Note that the detail from every product in the group will be displayed.

Details can be populated from individual variants by using {{#variation_n}} {{#product}} {{Barcode}} {{/product}} {{/variation_n}} where n is the variant number. Read more

Add these tags by placing the cursor in the content text area then selecting the opening tag(s), then the detail tag and finishing with the closing(s) tag from the drop-down menu.

This is a complete list of the product tags that are available for every Brightpearl product. See also product option tags for those details which are specific to individual products, such as color, size or material, as well as product custom field tags.

Tag name Tag Description / how to use
Open product section {{#product}}

All product tags must be entered between these opening and closing tags to indicate that the data should be pulled from the Brightpearl product.

If the product is a variant you will need to place the whole tag string between opening and closing "variation section" tags - {{#variation}} and {{/variation}}. This will list the detail from all variants in the group.

Details can be populated from individual variants by using {{#variation_n}} {{#product}} {{Barcode}} {{/product}} {{/variation_n}} where n is the variant number.  Read more

Close product section {{/product}}
Name {{name}} Displays the item name, as displayed on the eBay listing "item details" in Brightpearl.
SKU {{sku}} Displays the item SKU, as displayed on the eBay listing "item details" in Brightpearl.
EAN {{ean}} Displays the item EAN,as displayed on the eBay listing "item details" in Brightpearl.
MPN {{mpn}} Displays the item MPN,as displayed on the eBay listing "item details" in Brightpearl.
ISBN {{isbn}} Displays the item ISBN,as displayed on the eBay listing "item details" in Brightpearl.
Barcode {{barcode}} Displays the item barcode, as displayed on the eBay listing "item details" in Brightpearl.
Description {{description}} Displays the product long description from the Brightpearl product.
Short description {{short_description}} Displays the product short description from the Brightpearl product.

Are you seeing the actual html instead of the text? Read more here

Item specific tags

These tags will display information from the "item specifics" as displayed on the listing in Brightpearl. Item specifics can be created and customized for each eBay listing so will be different for each seller. An item specific detail is not the same as a variant as it represents information about all the items being sold in the listing, whether it is a single item or several variations. Each different item specific detail currently in use on downloaded listings will be listed as a tag available for use in the template.

To ensure the detail is pulled from the "item specifics" section on the eBay listing (since a tag name can be duplicated across multiple tag groups) these tags must be entered between an "open item specific section" tag and a "close item specific section" tag, for example, to add "color" it must be entered into the template as follows:

{{#item_specific}} {{color}} {{/item_specific}}

Add these tags by placing the cursor in the content text area then selecting the opening tag, then the detail tag and finishing with the closing tag from the drop-down menu.

Below are some examples of some fairly common item specifics that are used on eBay listings, but the list will change depending on the specifics currently in use on the downloaded listings:

Tag name Tag Description / how to use
Open item specific section {{#item_specific}} All product tags must be entered between these opening and closing tags to indicate that the data should be pulled from the eBay listing details displayed in Brightpearl.
Close item specific section {{/item_specific}}
*Custom tag* {{insert_name_here}} Custom tags can be used to create a tag for a field that isn't currently listed, perhaps because it's not currently in use, but for which it is known that it will be required. To use a custom tag add it into the template using the exact name of the field - enter an underscore to represent spaces.
Color {{color}}

These names represent fields that have been added to an eBay listing and will be different depending on the specifics used on your own eBay listings.

Item specifics are not the same as variant details/options. These details are specific to the listing as a whole, and therefore to all variants.

This type of data is used for searching on the item in eBay.

Country of manufacture {{country_of_manufacture}}
Gender {{gender}}
Heel height {{heel_height}}
Lining material {{lining_material}}
Main color {{main_color}}
Material {{material}}
Shoe size {{shoe_size}}

Variation specific tags

These tags will display information specific to each individual variant on an eBay listing. Variants can be created using eBay recommended values or custom values such as "color" or "size", each different variant currently in use on downloaded listings will be listed as a tag. If a variation specific tag is used it will list each of the details from all of the variants in the listing. For example, a listing for t-shirts of various colors, say red, green and blue will be displayed as "Red Green Blue".

To ensure the detail is pulled from the variant (since a tag name can be duplicated across multiple tag groups) these tags must be entered between an "open variation specific section" tag and a "close variation specific section" tag, which in turn must be contained between the "open variation section" tag and "close variation section" tag, for example, to add "color" it must be entered into the template as follows:

{{#variation}} {{#variation_specific}} {{color}} {{/variation_specific}} {{/variation}}

Note that the detail from every product in the group will be displayed.

Details can be populated from individual variants by using  {{#variation_n}} {{#product}} {{Color}} {{/product}} {{/variation_n}}  where n is the variant number.  Read more

Add these tags by placing the cursor in the content text area then selecting the opening tags, then the detail tag and finishing with the closing tags.

Below are some examples of variation specifics that are used on eBay listings, but the list will change depending on the specifics currently in use on the downloaded listings:

Tag name Tag Description / how to use
Open variation specific section {{#variation}} {{#variation_specific}}

All variation specific tags must be entered between these opening and closing tags to indicate that the data should be pulled from the eBay listing variant details displayed in Brightpearl.

This will list the detail from all variants in the group.

Details can be populated from individual variants by using {{#variation_n}} {{#variation_specific}} {{Color}} {{/variation_specific}} {{/variation_n}} where n is the variant number.  Read more

Closing variation specific section {{/variation_specific}} {{/variation}}
*Custom tag* {{insert_name_here}} Custom tags can be used to create a tag for a field that isn't currently listed, perhaps because it's not currently in use, but for which it is known that it will be required. To use a custom tag add it into the template using the exact name of the field - enter an underscore to represent spaces.
Color {{color}} Variant information is customizable so the tags available will be variable.
Size {{size}}

Product option tags

These tags will display information pulled directly from the Brightpearl product. These tags are account specific so it is not possible to provide a list. These tags represent all options that exist in Brightpearl.

To ensure the detail is pulled from the options applied to the variants of a product group (since a tag name can be duplicated across multiple tag groups) these tags must be entered between the variation, product and option opening and closing "section" tags, for example, to add "Color" it must be entered into the template as follows:

{{#variation}} {{#product}} {{#option}} {{color}} {{/option}} {{/product}} {{/variation}}

Note that the detail from every product in the group will be displayed.

Details can be populated from individual variants by using  {{#variation_n}} {{#product}} {{#option}} {{color}} {{/option}} {{/product}} {{/variation_n}}  where  is the variant number.  Read more

Add these tags by placing the cursor in the content text area then selecting the opening tag, then the detail tag and finishing with the closing tag.

Below are some examples of some fairly common variation specifics that are used on eBay listings, but the list will change depending on the specifics currently in use on the downloaded listings:

Tag name Tag Description / how to use
Open product option section {{#option}}

All product tags must be entered between these opening and closing tags to indicate that the data should be pulled from the options on the variants in Brightpearl. Since the details are to be pulled from the options connected to the variants of a product group, the opening and closing tags for variations and products must also be used, in this order - Variation, Product, Option.

Details can be populated from individual variants by using {{#variation_n}} {{#product}} {{#option}} {{color}} {{/option}} {{/product}} {{/variation_n}} where n is the variant number.  Read more

Close product option section {{/option}}
*Custom tag* {{insert_name_here}} Custom tags can be used to create a tag for a field that isn't currently listed, perhaps because it's not currently in use, but for which it is known that it will be required. To use a custom tag add it into the template using the exact name of the field - enter an underscore to represent spaces.
Color {{color}} Option information is customizable so the tags available will be variable. Using an option tag, such as color, will list each value used on the listed variants, e.g. "Red Green Blue".
Size {{size}}

Product custom field tags

These tags will display information pulled directly from the Brightpearl product custom fields. These tags are account specific so it is not possible to provide a definitive list. These tags represent all the items specifics that currently exist across all downloaded eBay listings.

To ensure the detail is pulled from the product custom fields (since a tag name can be duplicated across multiple tag groups) these tags must be entered between the product tags and the "open custom field section" tag and "close custom field section", for example, to add a custom field named "Date" it must be entered into the template as follows:

{{#product}} {{#custom_field}} {{pcf_date}} {{/custom_field}} {{/product}}

Add these tags by placing the cursor in the content text area then selecting the opening tag, then the detail tag and finishing with the closing tag.

Below are some examples of some fairly common variation specifics that are used on eBay listings, but the list will change depending on the specifics currently in use on the downloaded listings:

Tag name Tag Description / how to use
Open custom field section {{#custom_field}} All custom field tags must be entered between these opening and closing tags to indicate that the data should be pulled from the custom fields within products in Brightpearl.
Close custom field section {{/custom field}}
*Custom tag* {{insert_name_here}} Custom tags can be used to create a tag for a field that isn't currently listed, perhaps because it's not currently in use, but for which it is known that it will be required. To use a custom tag add it into the template using the exact name of the field - enter an underscore to represent spaces.
Date {{pcf_date}} Custom fields will always begin "pcf_" followed by the custom field name.

Adding images

Images can be included in description templates in several ways. 

  • Using custom fields allows a product specific image to be displayed
  • Using the product short/long description
  • Adding an image directly into the description template allows a generic image to be displayed. For example, a company logo to display on every listing

Using custom fields

  1. Create a free text custom field at Settings > Custom fields > Products .
  2. On each product record enter and save the image URL in this custom field along with the html, e.g. image url.
  3. Add this custom field tag into the eBay listing description template, e.g. {{pcf_image_url}} where the custom field name is "Image URL".

Using the product short/long description

  1. Insert the image directly into the product record in either the short or long description fields. This can be done using the WYSIWYG icon or using the html mode, e.g.  image url.
  2. Add the relevant description tag into the eBay listing description template, e.g. {{description}} or {{short_description}}.

Directly into the eBay description template

  1. Insert the html directly into the eBay listing description template, e.g. image url.

HELP! It displays the actual HTML instead of the description or image!

If this is happening you will need to inset triple curly brackets, e.g. {{{description}}}. Using triple brackets will ensure the html tags are not included and therefore the text or image will be displayed.

How to create an eBay listing (publishing)

Products can be listed one at a time or in batches, including variants and bundles.

Before you start you will need to have created:

  1. A listing profile
    It will need to be defined for the eBay site on which you wish to list the item.
  2. A shipping profile
    It will need to be defined for the eBay site on which you wish to list the item - this needs to be the same as the listing profile.

Remember that listing details defined by the profiles can be edited prior to or after publishing an item on eBay ( except the eBay site and variant details).

eBay listing workflow

 

Creating your draft listing

  1. Go to Products > List products/services and select the product or products to be listed on eBay.
    When listing a product group (variants) select every item in the group to be listed, even if they are currently not available if you wish them to be automatically listed when they come into stock.
  2. Click the Add or remove from channels button at the top of the product list and select the Add to eBay channel option.

eBay add to eBay channel

  1. In the pop-up window make the following selections:

eBay create listing modal

  • eBay account
    If more than one eBay seller account has been linked to Brightpearl, select which one to use for create the listing.
  • Listing profile
    This will define many of the listing details. They can be edited for each listing prior to publishing the listing. The listing profile selected should be set up for the eBay site or country you wish to list on - it doesn't’t need to be the same as the site the eBay account is registered with.
  • For domestic listing - listing profile site is the same as the account site.
  • For international listing (passive) - listing profile site is the same as the account site.
  • For international listing (active) - listing profile site is not the site with which the seller account is registered.
  • Shipping profile
    This will define the shipping methods, locations and charges available on the listing. These can be edited prior to publishing the listing. The shipping profile selected should always be setup for the same eBay site as the listing profile which has been selected.
  • For domestic listing - the shipping profile site is the same as the account site and offers only domestic shipping methods.
  • For international listing (passive) - the shipping profile site is the same as the account site and offers international shipping methods.
  • For international listing (active) - the shipping profile is not the same as the account site.
 
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